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https://www.barrons.com/articles/buy-olaplex-stock-price-pick-51664467142

Jordan Goldstein always wanted to pull off that wavy, fresh-off-the-beach look, but his long, dry hair made it implausible.

That was until last year, when a barber in Santa Cruz, Calif., recommended a new hair-care line that promised to bring his tresses back to life. Although the 33-year-old environmental scientist went in just for a trim, Goldstein left with two hair products made by Olaplex Holdings (ticker: OLPX), an emerging growth company with astonishingly high profit margins that made its market debut a year ago.

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Jordan Goldstein always wanted to pull off that wavy, fresh-off-the-beach look, but his long, dry hair made it implausible.

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